About Our Product Reviews.
How do you know you can believe a product
That's a valid question. One that should be asked
more often. Within the bicycle industry there are many magazines,
websites, chat groups and even television shows that feature
product reviews. For some, product reviews are the primary tool
used to make buying decisions. Some people regard product reviews
This is an enormous mistake.
Product reviews, especially in the bike industry,
represent (at best) little more than an opinion. Often a poorly
informed opinion. At worst, product reviews are a deliberately
underhanded attempt to influence your opinion.
With this in mind we make these promises regarding
- We write our own reviews.
- We do our own testing.
- The views expressed are our opinion.
- If we have something negative to say about
a product, we say it.
- We will allow the manufacturer ONE opportunity
via telephone and e-mail to respond to our comments. If we
don't get a response, we will assume they choose not to respond.
VENDORS: If you disagree
with an opinion published in our reviews, do not ask us to remove
the review. If the factors leading to our comments change, we
may print an addendum or amendment.
- We are sometimes given products at no charge or at reduced
cost for the purposes of reviewing them. We will not allow
gifts, favors or compensation to influence the opinions expressed
in the reviews. We will return gifts, demo equipment, etc.
if requested once a review is completed.
- We will fact check all specifications before
Our reviews represent our experiences with a given product.
Since we are here to sell and service bicycle equipment we will
focus on products we have had positive experiences with and
have the potential for good sales results. There is little service
to ourselves or our customers in reviewing bad products.
Remember that specifications depicted in reviews
are subject to change, and do change very frequently.